Business SEO & Digital Growth
Technical SEO, content optimisation, schema markup, and GEO and AEO structuring for search and AI-answer visibility.
Project Overview
Implemented technical SEO, content optimisation, schema markup, GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) to improve how the site is indexed, understood and cited across search and AI answer surfaces.
Business Challenge
A site can hold good services and still be effectively invisible, because it is technically hard for crawlers to read, has no consistent page-level metadata, and does not answer the questions people actually type.
Proposed Solution
Implemented technical SEO, content optimisation, schema markup, GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) to improve how the site is indexed, understood and cited across search and AI answer surfaces.
Technical Challenge
The website had technical issues slowing it down and confusing search engines. Prioritized critical fixes first, then layered on content and authority-building strategies.
Key Features
Development Process
- 1Comprehensive SEO and technical audit
- 2Keyword research and content strategy planning
- 3Technical fixes — site speed, mobile, crawlability
- 4On-page optimization and schema markup
- 5Content creation and optimization
- 6GEO and AEO strategy implementation
- 7Monitoring, reporting, and ongoing refinement
Technologies Used
SEO
Analytics
Content
AI Search
What It Does
- ▸Removes crawl, speed and indexation problems that cap any content effort
- ▸Gives each page its own title, description and canonical, so pages compete separately
- ▸Adds structured data so search engines can read what the business actually offers
- ▸Answers real questions directly, which is what both featured snippets and AI answers quote
- ▸Reports what changed in search and traffic, so effort can be judged and re-prioritised
Business Problems It Addresses
- ✓Fixes the technical blockers that limit every other marketing activity
- ✓Makes each service page a credible candidate for the searches it targets
- ✓Puts the business in front of AI answers as well as classic search results
- ✓Makes performance measurable, so spend can be judged on evidence rather than opinion
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