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Business AnalyticsBuilt for corporate / smePortfolio build

Power BI Sales Dashboard

Interactive Power BI dashboards presenting KPIs, revenue trends and sales performance from several source systems.

Power BI Sales Dashboard — illustrative image for a Business Analytics project

Project Overview

Created interactive dashboards presenting KPIs, revenue trends and sales performance. Connected multiple data sources through Azure Data Factory with executive, sales, operations and finance views, plus drill-down, anomaly flags and scheduled email delivery.

Business Challenge

Performance reporting assembled by hand in Excel from several systems. Every report has to be rebuilt and re-checked, so by the time it reaches management the numbers describe a past period and nobody can drill into why.

Proposed Solution

Created interactive dashboards presenting KPIs, revenue trends and sales performance. Connected multiple data sources through Azure Data Factory with executive, sales, operations and finance views, plus drill-down, anomaly flags and scheduled email delivery.

Technical Challenge

Five source systems that used different names for the same thing. Built an ETL pipeline in Azure Data Factory with data cleansing and a unified semantic model, so one measure means one thing everywhere it appears.

Key Features

✓Executive KPI dashboard with drill-down capability
✓Sales performance by region, product & team
✓Automated anomaly detection & alerts
✓Scheduled email report delivery
✓Mobile-optimized dashboard views
✓Real-time data refresh (hourly)
✓Custom DAX measures for business-specific KPIs
✓Role-based dashboard access

Development Process

  1. 1Data source audit and mapping
  2. 2ETL pipeline design with Azure Data Factory
  3. 3Data model creation and DAX measure development
  4. 4Dashboard design with stakeholder input
  5. 5Report development and visual formatting
  6. 6Testing with real business scenarios
  7. 7Deployment and training for end users

Technologies Used

Analytics

Power BIDAXPower Query

Data Layer

SQL ServerAzure Data Factory

Sources

ExcelCRM ExportERP Database

Deployment

Power BI ServiceScheduled Refresh

What It Does

  • ▸Pulls figures from several source systems into one reconciled model
  • ▸Refreshes on a schedule, so a report describes the current period rather than last week's
  • ▸Lets a manager drill from a headline number down to the rows behind it
  • ▸Flags unusual values automatically instead of waiting to be noticed
  • ▸Delivers scheduled reports by email to the people who need them

Business Problems It Addresses

  • ✓Reporting produced by the system rather than retyped by hand each cycle
  • ✓One agreed set of numbers, instead of a different version per department
  • ✓Performance visible while it is happening, not a reporting cycle later
  • ✓Self-service analysis for managers who do not write SQL

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Future Enhancements

Predictive analytics using Python integration in Power BINatural language Q&A for non-technical usersEmbedded dashboards in the company intranetAutomated Slack/Teams alerts for threshold breaches

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